Here is the latest Conference programme for The Annual National Conference of Visitor Attractions 2011:
The VAC Legal Briefing 09:00 to 09:50
An up to the minute review of key legal issues affecting Attractions by experts from Farrer & Co. (including the Bribery Act, Agency Workers Regulations and online/website regulation) and a summary of the latest regulatory and policy issues.
Speakers: Anthony Misquitta, David Hunt, Alastair Cotton and Paul Jones from Farrer & Co.
Daniel Humphreys, The Tourism Alliance
Welcome and Opening Remarks 10:00 to 10:05
Ken Robinson CBE, Conference Chairman
Keynote Address 10:05 to 10:30
John Penrose MP, Minister for Tourism and Heritage
Reviewing Change – building a better future 10:30 to 10:45
Visitor Attractions, VisitEngland's strategy and the prospects for our industry. Comments on the changed structural arrangements and how attractions should work with DMOs and LEPs.
Speakers: Penelope Viscountess Cobham, Chairman, VisitEngland
Louise Stewart, Partnership & Performance Director, VisitEngland
Attractions Performance 2011; Prospects for 2012 and the future outlook 10:45 to 11:30
A review of the latest trends and results from VisitEngland's new Attractions Performance Monitor, plus the latest ALVA Benchmarking results.
Speakers: Sharon Orrell, Research and Insight Manager, VisitEngland
Lesley Morisetti, LM Associates
Alan Love, Director, BDRC Continental Ltd
Coffee Break 11:30 to 11:50
Questions 11:50 to 12:00
A panel of speakers from the morning sessions answer delegates' questions.
Questionmaster: Bernard Donoghue, Director, ALVA
People Power….bringing attractions alive 12:00 to 13:00
Empowering and motivating our staff members to be our best assets. Leading practitioners show how it is done with case studies of motivating and empowering staff teams.
Speakers: Tony Berry, Visitor Experience Director, The National Trust
Katharine Lee, Education Visits Manager, Houses of Parliament
Anthony Richards, Gallery Manager, The National Museum of Science & Industry
Lunch 13:00 to 14:00
The evolution of great and enduring visitor attractions – and lessons for the future 14:00 to 15:00
A review of British attractions innovations, and how great attractions have been evolved to exceed the changing expectations of visitors.
Speakers: Ken Robinson CBE reviews the heritage of innovative Great British Attractions
Catherine Holden, Director of Marketing and Development, National Museums Scotland
Sarah Montgomery, General Manager, Chatsworth House
Laurence Smith, Managing Director, Drusillas Zoo Park
Making More Money: innovative ways to boost your income 15:00 to 15:30
From creating an entrepreneurial culture, to analysing opportunities with examples of innovative ideas.
Speaker: Eleanor Harris, Director, I-Xperience
Questions 15:30 to 15:45
A panel of speakers from the early afternoon sessions answer delegates' questions.
Questionmaster: Bernard Donoghue, Director, ALVA
Tea Break 15:45 to 16:10
Marketing Magic: The top ideas for greater success 16:10 to 16:55
A review of the most cost effective new techniques and recent successes in traditional media, social media and PR.
Speaker: Martin Evans, Managing Director, The Tourism Business
Closing Remarks 16:55 to 17:00
Ken Robinson CBE. Conference Chairman
After Conference – Reception/Complimentary Drinks, kindly supported by Farrer & Co. 17:00 to 18:30
Please note that this programme may be subject to change.